Germany has one of the world’s most competitive grocery retail markets. Aldi and Lidl pioneered the discount supermarket concept globally, and their competition with full-service chains like Rewe and Edeka keeps prices low across the board. Knowing each chain’s strengths saves money without sacrificing quality.
Aldi (Süd and Nord) and Lidl: The Discounters
Aldi Süd and Aldi Nord are separate companies operating in different parts of Germany. Both stock around 1,800 items (a typical Rewe has 12,000+). Limited selection is the trade-off for 20–40% lower prices on comparable items. Strong for: staple foods (pasta, rice, eggs, dairy, bread), seasonal fresh produce, house-brand versions of national brands (Aldi’s Milbona yogurt vs. Müller is nearly identical). Weak for: specialty items, international ingredients, organic produce range.
Lidl has a larger assortment than Aldi, similar pricing, and tends to run weekly promotional items (electronics, clothing, garden tools) that generate strong demand. The online comparison: Lidl beats Aldi on bakery and fresh fish; Aldi beats Lidl on wine-to-price ratio.
Rewe and Edeka: The Full-Service Chains
Rewe and Edeka are cooperative structures with independently operated stores. Quality varies by location. Generally stronger for: fresh produce, butcher counters (Metzgertheke), deli selections, regional products, and organic (Rewe’s “Rewe Bio” line). Prices run 15–30% higher than discounters for comparable items. The Rewe App offers loyalty discounts (Payback program) and weekly online offers.
Dm and Rossmann: Drugstores
German drugstore chains (dm-drogerie markt, Rossmann) stock far more than pharmacies: vitamins, cosmetics, baby products, cleaning supplies, and significant food sections including organic products. Their house brands (dm’s “Alverde” organic cosmetics, “babylove” for baby products) are cheaper than supermarket equivalents. Many expats buy 30–40% of non-perishable household items at dm.
Practical Strategy
Staples and most fresh produce: Aldi or Lidl. Specific items (particular brand, specialty cheese, imported ingredients): Rewe or Edeka. Cosmetics, cleaning products, vitamins, and baby goods: dm or Rossmann. Wine: German discount wine at Aldi and Lidl is consistently better quality-per-euro than at British or American comparable price points. A €5 German Riesling beats a €10 supermarket wine in most other countries.
