DM (Drogerie Markt) operates 2,000 stores across Germany. The chain's house brands cost a third of the price of name-brand equivalents and have won consistent quality ratings from Stiftung Warentest (Germany's consumer testing organization). For daily essentials, DM is the first stop for most Germans.
DM Own Brands Worth Buying
Balea — skincare and haircare. Balea face masks (€0.85 each) have a cult following. The Balea hyaluronic acid serum (€3.95) tested comparably to serums costing five times more in multiple consumer reviews. The Balea micellar water (€1.55) is a routine buy for most expat women.
Alverde — certified organic skincare and cosmetics. Priced at €3 to €12. The Alverde mascara and lip balms pass European organic certifications. Worth buying if you prefer natural cosmetics.
Denkmit — cleaning products. Dishwasher tabs (€3.95 for 40 tabs), laundry detergent, bathroom cleaner. Equal or better performance to Finish or Ariel at 40% lower price.
dmBio — organic food basics. Olive oil, pasta, muesli, nut butters. Decent quality, convenient given most DM stores are more accessible than organic supermarkets.
Name Brands Worth Paying For at DM
- Bepanthen: skin protection cream, good for dry hands and minor irritations, €4 to €8
- Ibuprofen 400mg (DM brand): identical to Nurofen, one-fifth the price
- Elmex toothpaste: dentist-recommended fluoride content, ~€3
DM App and Payback
The DM app (iOS and Android) replaces the physical loyalty card. You scan it at checkout to collect Payback points. Every €2 spent earns one point; 200 points equal €1 voucher. DM regularly runs app-exclusive double-point promotions on specific products. Download it on your first visit.
The DM Photo Section
DM stores have photo printing terminals. Prints cost €0.10 each for standard 10x15cm prints — among the cheapest in Germany. You upload from your phone via the DM Fotowelt app and collect in-store within one to two hours. Useful for passport photos, though you need to confirm the photo meets German biometric standards (white background, specific proportions).
What to Skip
DM's branded electronics accessories (chargers, phone cables) are overpriced. Their razor blades are more expensive than ordering refills online. The DM-brand sunscreens test average; Nivea or La Roche-Posay are better if sun protection matters to you.
Comparison: DM vs Rossmann vs Müller
Rossmann (competitor) stocks a wider range of Asian skincare brands including some Korean products. Müller is larger with toys and books but higher prices. For daily essentials and skincare, DM wins on price and own-brand quality. Check both for specific items.
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